Monday, January 28, 2008

Zvents launches federated local search

I try to keep the Zvents product announcements to a minimum, but I'm really excited about this one. As part of our ongoing expansion of focus on local search, we've launched a new federated local search page on We've been live with dozens (now hundreds) of media partners for over 18 months, and we've observed behavior of both searchers and local merchants that strongly suggested that we should unify our search experience across events, venues, restaurants, and performers. As we add in additional categories of local merchants, this blended result becomes even more important.
Zvents federated local search page

Doing federated search well is a hard, open problem, and while I don't think we have the perfect answer yet, this is a huge step forward for us, and an indicator of many great things to come. I'm loving our role as the deep technology provider for local media, and looking forward to more cool things we'll be rolling out in 2008.

There are a couple of nice writeups from Chris Smith at the Natural Search Blog and Greg Sterling at Screenwerk.

Check it out!

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