Video distribution on the Internet is already a huge and fragmented market, with consumer traction spread across a host of destination sites and widgets from VideoEgg to Vimeo to YouTube. It's also a rapidly growing and evolving market, with potential big players like Hulu lurking in the wings.
So if you've got video to distribute, and understanding consumer uptake is the lifeblood of your business, what do you do?
One great answer is TubeMogul, which formally launched its distribution and analytics service at DEMO yesterday. I am proud to be an investor in TubeMogul via my partnership at NetService Ventures.
TubeMogul has a great product that's gotten significant initial traction, both with major users like CBS Interactive and with a long tail of more than ten thousand video creators. Their launch saw some great press commentary as well. Hats off to Brett and the team for a great job thus far!
I think that TubeMogul, as well as another NSV investment, SingleFeed, are representative of an emergent trend toward distinct buyer- and seller- focused analytic offerings as multiple Internet marketplaces evolve from their initial stages toward a more sophisticated bid/ask framework. I'll have a further post on that soon.