Congratulations, Google. You've managed to revive one of the dumbest and most reviled companies of Web 1.0 Your new newspaper ad bar code plan smacks of nothing so much as CueCat, the ill-fated money pit that Forbes, Radio Shack, and others poured tens of foolish millions into. People really hated the CueCat.
Good luck with that.
Update: Commentary on this is breaking out into two distinct camps: Those who were grownups during Web 1.0 and paid attention, and those who were either younger than 12, or missed what went wrong.
I'm proud to be with the grumpy oldsters here, and Joel nails it with "it doesn't say much for the quality of those 150 people Google hires every week that they're now chasing some of the worst of the bad ideas of the fin de siecle."