Tuesday, October 04, 2005

It's all happening! Yahoo buys Upcoming.org

Yahoo buys Upcoming.org.

Events are a particularly exciting area of human knowledge -- chock full of rich local, social, and temporal data. People want to find out what's going on near them, know what their friends are seeing and doing, and plan their outings. And they want to do it when they want, wherever they are, on any device, in a way that's relevant to them.

Paul Levine and the folks over at Yahoo! Local are very smart. They've demonstrated that yet again with their focus on the social aspects of events and the opportunity to integrate in with personal content (360) groups (Y! Groups) and the extensive set of venues in Y! Local. This is a nice integration element for them, and Andy and team are a great fit. This space gets hotter every day - and Zvents launches tomorrow!

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