23% of top search terms are local.
Craigslist6/26=23%. You could argue that 'Kelly Blue Book' is a 7th, but you could also argue that there are some ecommerce implications to some of the retailer name searches, so we'll call it a wash.
John Lewis (a UK retailer)
Local search is very big business.
Update: I posted this to my blog and checked out how it looked, and lo and behold, the very first local event for today in the SF Bay Area displaying on my Zvents left sidebar widget was 'Target Free Sundays' at the Asian Art Museum. Apparently retailer Target is sponsoring Sunday museum admissions as a local marketing tool. Yet another example of local merchants using events to promote their businesses.