Guy Kawasaki is very smug about how cheap it was to launch a moderately useless site like Truemors.
As I recall Bubble 1.0, one of the big problems was that people confused the following:
* ideas vs. businesses
* web sites vs. software
Nothing has really changed. In 1999, it was cheap and easy to turn an idea into a web site. In 2007, (shock!) it's still easy to turn an idea into a web site -- though now with open source and open APIs, you can get a more functional one for your trouble.
It's always been hard and expensive to write software, and it's always been hard and expensive to create a real business. Even in 2007, it's still hard and expensive to build a real software-driven business. There are always exceptions; but their rarity proves the rule.
If this is link-bait to make Guy $150 per month, and to garner a few hundred thousand page views from users who will never come back, then fine. It costs me nothing, and it benefits Guy hardly at all.
Meanwhile, the real business of building Internet-focused, software-based businesses goes on. And at Zvents, it's going really well.