Eyetracking study proves men are... men

This is completely sad and completely predictable. Men of the world, be warned -- increasingly sophisticated consumer research technology is exposing just how silly we actually are.

From the Annenberg Online Journalism Review:

Although both men and women look at the image of George Brett when directed to find out information about his sport and position, men tend to focus on private anatomy as well as the face. For the women, the face is the only place they viewed.



Coyne adds that this difference doesn’t just occur with images of people. Men tend to fixate more on areas of private anatomy on animals as well, as evidenced when users were directed to browse the American Kennel Club site.

I'm going to go watch the Discovery Channel now.