Tuesday, March 07, 2006

Aggregate Knowlege launches at ETech

I may be busting the press embargo by 90 minutes or so, but I'm really excited about this one. e, Tomorrow at ETech, Paul Martino and Chris Law are taking the wraps off of Aggregate Knowledge, their fascinating new play on a recommendations web service.

Paul and Chris were formerly founders of Tribe Networks, and Paul (several lives ago) was a graph theory PhD student at Princeton. They've cracked the problem of providing user-specific recommendations across multiple data types in real time, thanks to some seriously fancy math under the hood. We've been using AgKnow at Zvents to power some of the "related events" content on our site (Disclosure: I am also an investor), and look forward to more customers joining their service so we can begin to benefit from further network-effect driven recommended content.

Most importantly in this mash-up world, it takes from minutes to a few hours to fully implement their service on your site. EAI is soooo dead.

I expect them to do very well in both the content recommendation and non-search navigation business. Rock the house, guys!

P.S. I previously mentioned these guys in November.

Technorati Tag: ETech

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